STRATEGIC MANAGEMENT IN SMALL BUSINESSES DURING COVID-19

Authors

  • Oana Ofelia BERTEA Faculty of Management in Production and Transportation, 14 Remus Street, 300009 Timisoara, Romania,
  • Alexandra-Maria COROIAN Faculty of Management in Production and Transportation, 14 Remus Street, 300009 Timisoara, Romania,
  • Andrei Alexandru LĂCRARU Faculty of Management in Production and Transportation, 14 Remus Street, 300009 Timisoara, Romania,
  • Izabela POPESCU Faculty of Management in Production and Transportation, 14 Remus Street, 300009 Timisoara, Romania,
  • Larisa IVAȘCU Management Department, Faculty of Management in Production and Transportation, 14 Remus Street, 300009 Timisoara, Romania,

DOI:

https://doi.org/10.71235/rmee.109

Keywords:

small businesses, covid-19, pandemic, economy, management, strategies

Abstract

During the pandemic period, strategic planning and thinking are very important elements for continuing the organizational activity. These activities are part of the strategic management that is approached in most organizations. Strategic planning is the input for strategic thinking. Planning is the analytical part, it includes a series of procedures and control mechanisms that are used in the development, implementation, and monitoring of competitive strategies. In other words, strategic planning revolves around strategic thinking or strategy setting. During the covid-19 pandemic every company have suffered, especially small businesses. Following the research of the specialized literature and the results of a questionnaire applied to different industries we tried to see how small businesses could improve their activity.

Published

30.09.2021

How to Cite

BERTEA, O. O., COROIAN, A.-M., LĂCRARU, A. A., POPESCU, I., & IVAȘCU, L. (2021). STRATEGIC MANAGEMENT IN SMALL BUSINESSES DURING COVID-19. Review of Management and Economic Engineering, 20(3), 228–237. https://doi.org/10.71235/rmee.109

Issue

Vol. 20 No. 3 (2021)

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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