MOTIVATIONS THAT INFLUENCE CO-CREATION. A REVIEW OF CONCEPTUAL MODELS
Vol. 19 No. 2 (2020), Methodology
Vol. 19 No. 2 (2020)

MOTIVATIONS THAT INFLUENCE CO-CREATION. A REVIEW OF CONCEPTUAL MODELS

Methodology
https://doi.org/10.71235/rmee.169
Published 2020-06-30
Drd. Iuliana Georgiana AGAFIȚEI
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Prof.dr.ing. Silvia AVASILCĂI
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Șef lucr.dr.ec. Mihaela Brândușa TUDOSE
Universitatea Tehnică „Gheorghe Asachi” din Iași
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Keywords

co creation
product innovation
user motivation
product strategy

How to Cite

AGAFIȚEI, D. I. G., AVASILCĂI, P. S., & TUDOSE , Șef lucr.dr.ec. M. B. (2020). MOTIVATIONS THAT INFLUENCE CO-CREATION. A REVIEW OF CONCEPTUAL MODELS. Review of Management and Economic Engineering, 19(2), 315. https://doi.org/10.71235/rmee.169
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Abstract

The aim of this paper is to highlight the importance of motivations that determine consumers to get involved in co-creation activities. Existing research has pointed out that the degree of co creation is defined by intensity and scope. Product novelty and utility is determined by consumers need to be rewarded, by the use value of what they are creating but also by intinsec rewards. Given this, we aim to review different perspectives on why participants choose to do get involved and also emphasize the impact this may have on product innovation.

https://doi.org/10.71235/rmee.169
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